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The Comeback Curl: Why Boy Perms Are Making Waves in 2024

Curls for Boys - Cutting Loose Salon

The Comeback Curl: Why Boy Perms Are Making Waves in 2024


Once a hallmark of the 1980s, perms have returned with a modern twist, and this time,
they’re making waves among young men. The resurgence of boy perms is turning heads, and for good reason. Here’s why this retro hairstyle is experiencing a contemporary renaissance.

The Rise of the Modern Perm

The modern perm, far from the tight, frizzy curls of yesteryear, offers a variety of textures and styles. Today’s perms can create anything from loose, beachy waves to defined, structured curls. This versatility has made perms appealing to a new generation looking for fresh and fashionable hair options.

Influences and Inspirations

Social media influencers and celebrities have played a significant role in popularizing boy perms. Stars like Timothée Chalamet and Harry Styles, known for their effortless curls have inspired many to embrace this look. Platforms like Instagram and TikTok are filled with transformation videos showcasing the stunning before-and-after results of perms, driving the trend further.

Practical Benefits

Perms offer practical benefits that appeal to many. They add volume and texture to otherwise flat hair, reduce the need for daily styling, and can last for several months with proper care. This low-maintenance aspect is particularly attractive to young men who prefer a stylish yet easy-to-manage look.

The Perm Process

Getting a perm today is much different than in the past. Modern techniques use gentler chemicals and more precise application methods. Here’s a quick overview of what the process involves:

1. Consultation: A stylist assesses hair type and desired outcome.
2. Preparation: Hair is washed and sometimes trimmed.
3. Application: A perm solution is applied to the hair, which is then wrapped around rods
or curlers.
4. Setting: The solution is left to set for a specified time before being neutralized to lock
in the curls.
5. Aftercare: Clients receive instructions on how to maintain their new curls, often
including recommendations for specific hair care products.

Embracing Individuality

The boy perm trend is also about self-expression and breaking away from traditional gender norms in hairstyling. It reflects a broader cultural shift towards embracing individuality and diversity in personal style. Young men are increasingly experimenting with their looks, and the perm offers a bold way to stand out.

Tips for Maintaining a Perm

To keep those curls looking fresh, here are a few maintenance tips:

Moisturize: Use Bumble and bumble curl moisturizing shampoo and conditioner to
keep curls soft and bouncy.
Avoid Heat: Limit the use of heat styling tools to prevent damage.
Regular Trims: Get regular trims to maintain shape and health.
Specialized Products: Invest in Bumble and bumble curl-enhancing products like Defining styling cream, Anti -humidity frizz gel oil , and Curl reactivator moisturizing hair mist.


Boy perms are more than just a nostalgic nod to the past—they’re a stylish and practical choice for today’s fashion-forward men. With the right care and style, a perm can provide a fresh and dynamic look that lasts. As this trend continues to grow, it’s clear that curls are well and truly back in vogue.